This is a newspaper advertisement for "One Born Every Minute", a documentary showing the lives of families as a baby is born on channel 4. The advertisement takes up half a page of the Newspaper and is of a simple, yet comical format. The advertisement is mainly a comical image showing several babies on what seems to be a conveyor belt. The comical format is in reference to the lives of the midwives that are shown each week and how hectic their jobs can become.
The advertisement has a simple colour scheme of mainly white and blue - the white could be in reference to the innocence of babies when born, whereas the colour blue is not only the house style of channel 4, but it is also a colour often associated with midwives and hospitals in general. The use of both these colours have both associations with Channel 4 in general, but also the documentary, making it a good, solid housestyle - the colours also compliment eachother, instead of standing out bold.
Dispatches: Undercover Mosque - Channel 4
This is another Channel 4 documentary advertisement in a newspaper. The advertisement is for a documentary called "Dispatches: Undercover Mosque" shown on Channel 4.
Like the previous advertisement, this one features a very simple colour scheme of simply black,white and grey. The use of these colours, in my opinion, could be in reference to the documentary and how it is going to provide the audience with facts.The layout of the advertisement represents how important and factual the documentary is; the use of the document-style layout with the sheets of paper and the paper clip also further reference the fact that the documentary was made in order to provide facts. The simplistic bold text "Radical Islam has a message for Middle England." also supports this observation. Like the previous deconstruction, this advertisement features the Channel 4 logo to the right side of the "document". Doing this allows for the Channel logo to not affect the look and importance of the layout in order to get a factual and serious message across.
Life After Armageddon - Channel 5
This is a Channel 5 advertisement of several different documentaries - however, primarily focusing on the documentary "Life after Armageddon". Unlike the previous deconstructions, the main part of this advertisement shows one large image/still shot taking from the "Life After Armageddon" documentary. The use of the image, although not giving any real insight into the subject of the documentary, gives readers of the newspaper a small insight into what the documentary will feature - although I believe that the message being portrayed through the image seems confusing and unclear. Below the main part of the advertisement are several other smaller images to match with the other programmes and documentaries shown on Channel 5.
The overall advertisement's colour scheme is red and white; the use of the red and white references Channel 5 - as red and white is the house style of that particular TV channel. The large Channel 5 logo, being possibly the first thing you see when noticing the advertisement, makes it clear that the programmes are from that channel.

Abbie, you have completed your ancillary task deconstructions; it would be worthwhile to produce a blog post discussing how your research into double page spreads and advertisements have influenced your own plans to for your ancillary tasks.
ReplyDelete